The fashion universe from A to Z, illustrated through the films, songs or images that have turned an item of clothing or a style into a symbol. From Marilyn Monroe and her legendary nude gown in which she seductively sang “Happy Birthday Mr. President,” to Euphoria, with its glitter and the new trends arising with Gen Z. In 132 entries, full of references that stimulate the curiosity and creativity of those who read and interpret them, Giulia Rossi transforms mass culture into a passe-partout that manages to open the doors of the fashion system to everyone.

The author

Giulia Rossi, a professional journalist from Bologna, Italy, lives in Rome and specializes in the fields of semiotics and fashion communication. She divides her time between teaching and freelancing, collaborating permanently with John Cabot University, American Institute For Foreign Study, Istituto Europeo di Design and Rome Business School. She is the author of publications for Italian and international scholarly journals. For Pendragon she has already wrote two gastronomic guides with Fabio Bottonelli, Mangiamo a Bologna (2010) e Mangiare fuori a Bologna (2012), the vademecum Ricette per la vita in società (2013) and the academic text Fashion blogger, new dandy? (2015).